
Foreword
British Land at a Glance
Corporate Strategy
Sponsorship
Glossary of Terms
The Illustrators
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Foreword
Reading, even at its most basic, is the essence of education. In the earliest
stages it is pictures, nsot words, that first draw children into books. Behind
every great children’s writer there is usually an equally gifted illustrator –
from Lewis Carroll and John Tenniel to Roald Dahl and Quentin Blake.
Our 2004 Annual Report presents the work of some of the best
British book illustrators. Through their variety, energy and perennial
inspiration, they have encouraged the young (and the not so young) to
develop an interest in reading that for many has become a lifelong passion.
This theme is reflected in British Land’s support for Reading Is
Fundamental, UK (RIF), an initiative of the National Literacy Trust.
Working with hundreds of volunteers across the UK, RIF promotes
the enjoyment of reading for children, the importance of book choice and
the value to families of sharing books together. British Land’s support
will enable RIF’s volunteers to help up to 5,000 children across
the UK in 2004 – many of whom live in areas of economic
disadvantage, or face unsettling personal circumstances.
Since 1996, RIF has distributed more than half
a million books among 200,000 young readers. Each
project gives children the chance to hear a story,
meet an author or illustrator and choose three
new books which they may not otherwise
be able to afford to take home and keep,
along with a book bag, book mark,
bookplates and stickers.
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Skool for heroes.
Once agane another year lie before us
with all its brite promise. Everyone, be he man woman
or child, will be wondering wot he can do to improve and
in some cases it ought to take a whole year to find out.
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Geoffrey Willans and Ronald Searle, Back in the Jug Agane (1959)
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